May 23rd, 2024
Talkin' Shop with Juisemoney
Juisemoney (JM) is an accomplished music producer from the Greater Boston Area that is no stranger to bottling hits. He took time out of his schedule to sit down with the President of SNAKE Magazine, Kevin Small Jr. (KSJ) and talk about his body of work.
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KSJ: WHAT GENRE OF MUSIC DO YOU SPECIALIZE IN?
JM: What's good I’m Juisemoney, and right now I mostly am creating Drill and Jersey Club. That has been the wave I’ve been on recently. I came from the Chief Keef style Trap beat era, which was how I started. Then I started doing the Sample drill and fell in love with that.
KSJ: WHERE ARE YOU FROM ORIGINALLY?
JM: I lived in Chelsea for a little and a little bit of Boston, but Everett is my hometown. My studio, Goat House Studio is located in Malden where all the magic happens.
KSJ: WHAT ARE YOUR STRENGTHS AND WEAKNESSES AS A PRODUCER?
JM: My strengths include working with an artist on the spot. Like, I can vibe with an artist and bring their idea to life really fast, like in a matter of minutes and I bounce idea after idea with the artist, clicking, really creating something in the studio together in the present moment, getting the sound that the artist wants, and putting my flavor to it. As for my weakness, it is patience. I want to go viral and blow up, but you have to keep pushing and be patient. I have had a few big placements but I just really want something to really take off, and I just have to be patient a d keep grinding. Sometimes I don’t always want to make music any more and drift to my other hobbies, like rollerblading and art, but then I always get back into it and continue to go hard with the music again. I am a pro rollerblader, and that can take up the entire Spring and Summer so it is really important for me to really lock in during the Fall and Winter with the music, but I think I can definitely be more patient.
KSJ: CAN YOU SHARE A PROJECT YOU ARE PARTICULARLY PROUD OF AND WHY?
JM: My proudest work has to be a track by Sauce Gohan along with $hlim Poppa called Evil Twins. That has been my biggest placement so far, hitting about 10k on YouTube. $hlim Poppa is a Texas artist signed under Sauce Walka and they are going crazy over there right now. They are really big in that area, Houston, Texas. That was actually a lucky placement because I am close with and always work with $hlim Poppa, and he happened to grab a feature from Sauce Gohan on my beat and my production, and that was a great opportunity.
KSJ: HAVE YOU EVER FACED A CREATIVE BLOCK WHEN PRODUCING? HOW DID YOU OVERCOME IT?
JM: Definitely. Many times, like once a month probably. Sometimes, I just don’t feel like doing the music at all and try to make money other ways, it still comes down to patience. I am just trying to grind but, I have to find balance with having to work other jobs, but eventually return to the studio, it is what it is. Sometimes what helps is going with a seasonal theme, for example Halloween samples like Michael Myers, horror movies to make beats. Using actual Halloween movies like vibes that were nostalgic and trigger a memory like the Michael Myers piano, everyone knows that. Then, people want to listen to it and I have a drill rapper rap on top of it. For example, I did this Halloween theme song from the movie Nightmare Before Christmas which is a big movie and made a crazy Drill/Jersey Club beat. It actually did very well on YouTube and I was able to sell it over a dozen times to different people all around the world on BeatStars.
KSJ: WHAT IS YOUR ULTIMATE MUSIC GOAL? WHAT IS THE BIGGEST THING THAT YOU FEEL AS IF YOU CAN ACCOMPLISH IN THE INDUSTRY?
JM: I want to get a few platinum records, definitely get my name on some big projects, and make some timeless music that will last, something that you could listen to ten years from now.
KSJ: DO YOU HAVE EXPERIENCE WORKING SPECIFICALLY WITH RECORD LABELS AND DISTRIBUTORS?
JM: I worked with an artist that was in New York signed to Atlantic Records and that was the first time I really talked to real management people. I also met and got to chop it up with A&Rs from Atlantic when I worked at Phoenix Down Studio when they visited with a Talent Scout, which taught me a lot about what they are looking for in the industry.